Persist: Good Band Name
by: Tessa Jennison
Verb: Continue firmly or obstinately in an opinion or a course of action in spite of difficulty, opposition, or failure.
Isn’t that the very epitome of what musicians must do in today’s world to succeed at their craft? To be honest, I’m not sure of the exact reasoning for the band’s name, but I’d like to believe it’s a statement of the times and a testament to what it means to be a modern day musician. In the band’s own words: “Persist…and the world will listen.”
The Guelph-based band has just returned from a successful North American stadium tour with Soulfly and Five Finger Death Punch (another good band name). Since forming in Toronto in 2006, Persist has been touring regularly, covering territory from Quebec to Regina to Las Vegas, playing to sold-out rooms and enthusiastic high-energy audiences. Their music has been featured on television and radio, including bikerTV and a recent feature on Hamilton’s Y108. Despite their busy touring schedule and the growing demand for their work, the band has donated their time and services to various charity causes, including: Kisses for Haley, The Sick Kids Hospital, and The Missing Children Society.
To add to their list of achievements, Persist has also recently released their debut EP Hours In The Daze. Their self-described sound is accurate: “we’ve got a hard rock sound. It’s very melodic, but it’s got a lot of power and energy” (K.C. Lee). They have a strong understanding of the elements of good songwriting; writing within their genre, but incorporating elements that widen their target audience and appeal to listeners beyond the exclusivity of dedicated hard rock fans. The melodies are tasteful and lingering. Their commanding dynamic changes grab attention with the confidence and precision of a well-seasoned band that has honed its style to capture the audience and hold its focus.
Persist will be celebrating this milestone in their musical career at their CD release on August 25th at Club 77 in Hamilton.
Click here for a complete list of show dates, and plenty of other information on Persist: