Velvet Rope Makes A Change

Velvet Rope magazine is Waterloo Region and Guelph’s newest alternative weekly. Published by the I.R.I.S. Entertainment Corporation, Velvet Rope launched online in November, 2011, adding the weekly print edition on January 8th, 2012. 

The magazine is a full colour/full gloss 24 page weekly magazine dedicated to supporting and celebrating the entertainment sector in Kitchener, Waterloo, Cambridge and Guelph. Distributing 5000 copies across these four cities and surrounding areas, Velvet Rope is available in over 300 live concert venues, bars, clubs, retail outlets and businesses as well as online. 

To further fulfill I.R.I.S.’ mandate of serving the community, Velvet Rope magazine will be no longer be available in print during the month of March, 2012; available weekly online exclusively at

In conjunction to the weekly online magazine, I.R.I.S. Entertainment will introduce the printed 48-page Collector’s Edition of Velvet Rope magazine available monthly beginning April 8th, 2012. 

“I.R.I.S. Entertainment Corporation is proud to be implementing environmentally-minded practices and policies to our company,” says I.R.I.S. President and Founder, Carrie Humphries. “The changes we have made in Velvet Rope magazine are a reflection of our commitment to the environment. We are happy to be a part of a new movement in print media where the focus has shifted to a stronger online presence.” 

By releasing a monthly magazine, I.R.I.S. Entertainment will be reducing publishing by over 50%. 

“The print media industry is in the midst of a rapid transition to new business models focused more heavily on online content. We’re glad to see Velvet Rope embracing this transition early in their development,” says Mike Morrice, Executive Director of Sustainable Waterloo Region. “It’s another instance in our community where pursuing economic and sustainability objectives are mutually reinforced.”

Online advertising at will now be made available.

Thank you. 

Jump To The Current Velvet Rope Magazine

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